Article,

Measurement of Human Behavior: Creating a Society for Discovering Opportunities

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Hitachi review, 58 (4): 139-144 (2009)(available at http://www.hitachi.com/rev/archive/2009/2115394_44634.html, last-accessed: 2013-05-17).

Abstract

Hitachi has undertaken research and development of leading-edge technologies able to perform continuous measurement of human behavior. Although “surveillance” is the image many people may bring to mind when they think of behavioral measurement, it is in fact a disruptive technology that helps people find new knowledge opportunities, grow, create, and manage their lives both at work and at life. The growing pace of change is being accompanied by many organizations that, although they can resolve the problems they confront, are unable to identify and take advantage of opportunities. Hitachi's aim is to bring about a true knowledge-creating society by providing services it calls the “business microscope” and “life microscope.” These services enrich our lifestyles and encourage the generation of organizational vigor from the inside through technologies that support the measurement, analysis, and utilization of human behavior.

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