%0 Book %1 GVK348643187 %A Kotler, Philip %A Roberto, Ned %A Lee, Nancy %C Thousand Oaks, Calif. u.a. %D 2002 %I Sage Publ. %K Marketing Social_Marketing Sozialmarketing Sozialpolitik:_Sonstiges Theorie USA %T Social marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+348643187&sourceid=fbw_bibsonomy %7 2. ed %@ 0761924345

@book{GVK348643187, added-at = {2009-08-21T12:11:31.000+0200}, address = {Thousand Oaks, Calif. [u.a.]}, author = {Kotler, {Philip} and Roberto, {Ned} and Lee, {Nancy}}, biburl = {https://www.bibsonomy.org/bibtex/21fe55a079750f0aa7c1fba7aeb3abefc/fbw_hannover}, edition = {2. ed}, interhash = {d5643b0da1b08ec153ca4c398ef5ebad}, intrahash = {1fe55a079750f0aa7c1fba7aeb3abefc}, isbn = {0761924345}, keywords = {Marketing Social_Marketing Sozialmarketing Sozialpolitik:_Sonstiges Theorie USA}, pagetotal = {XVI, 438}, ppn_gvk = {348643187}, publisher = {Sage Publ.}, subtitle = {improving the quality of life}, timestamp = {2009-08-21T12:12:15.000+0200}, title = {Social marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+348643187&sourceid=fbw_bibsonomy}, year = 2002 }