%0 Book %1 GVK267184840 %A Peppers, Don %A Rogers, Martha %A Dorf, Bob %C Oxford %D 2000 %I Capstone %K Consumers'_preferences Market_segmentation Marketing Relationship_marketing %T The one to one fieldbook %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+267184840&sourceid=fbw_bibsonomy %7 Repr %@ 1900961873

@book{GVK267184840, added-at = {2009-08-21T11:04:17.000+0200}, address = {Oxford}, author = {Peppers, {Don} and Rogers, {Martha} and Dorf, {Bob}}, biburl = {https://www.bibsonomy.org/bibtex/2696096ea0ae33630cacf28750932273e/fbw_hannover}, edition = {Repr}, interhash = {d7984e161e588a127691e18be40912e4}, intrahash = {696096ea0ae33630cacf28750932273e}, isbn = {1900961873}, keywords = {Consumers'_preferences Market_segmentation Marketing Relationship_marketing}, pagetotal = {XXIV, 405}, ppn_gvk = {267184840}, publisher = {Capstone}, subtitle = {the complete toolkit for implementing a 1 to 1 marketing program}, timestamp = {2009-08-21T11:20:15.000+0200}, title = {The one to one fieldbook}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+267184840&sourceid=fbw_bibsonomy}, year = 2000 }