%0 Book %1 GVK214422259 %C Englewood Cliffs, NJ %D 1963 %E Alderson, Wroe %E Shapiro, Stanley J. %I Prentice-Hall %K Datenverarbeitung Marketing %T Marketing and the computer %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+214422259&sourceid=fbw_bibsonomy

@book{GVK214422259, added-at = {2009-08-21T12:35:02.000+0200}, address = {Englewood Cliffs, NJ}, biburl = {https://www.bibsonomy.org/bibtex/2bb1094b34329251df37ec46283d0c666/fbw_hannover}, editor = {Alderson, {Wroe} and Shapiro, {Stanley J.}}, interhash = {da363e2e3d41e03a5fccc4ae58aa4f6b}, intrahash = {bb1094b34329251df37ec46283d0c666}, keywords = {Datenverarbeitung Marketing}, pagetotal = {XX, 443}, ppn_gvk = {214422259}, publisher = {Prentice-Hall}, timestamp = {2009-08-21T12:35:11.000+0200}, title = {Marketing and the computer}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+214422259&sourceid=fbw_bibsonomy}, year = 1963 }