%0 Book %1 GVK358582229 %A Willmott, Michael %C Chichester u.a. %D 2003 %I Wiley %K Brand_name_products Markenartikel Product_management Social_responsibility_of_business %T Citizen brands %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+358582229&sourceid=fbw_bibsonomy %@ 0470853581

@book{GVK358582229, added-at = {2009-08-21T12:12:59.000+0200}, address = {Chichester [u.a.]}, author = {Willmott, {Michael}}, biburl = {https://www.bibsonomy.org/bibtex/208146fe75fd57c0b5705d9dd7cbf3b73/fbw_hannover}, interhash = {df4b14390292485470b14da1d69cdef3}, intrahash = {08146fe75fd57c0b5705d9dd7cbf3b73}, isbn = {0470853581}, keywords = {Brand_name_products Markenartikel Product_management Social_responsibility_of_business}, pagetotal = {272}, ppn_gvk = {358582229}, publisher = {Wiley}, subtitle = {putting society at the heart of your business}, timestamp = {2009-08-21T12:13:43.000+0200}, title = {Citizen brands}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+358582229&sourceid=fbw_bibsonomy}, year = 2003 }