%0 Journal Article %1 2812232620071201 %A Roy, Sanjit Kumar %D 20071201 %J IIMB Management Review %K Author Kumar Roy Sanjit %N 4 %P p470 - 471 %T Return on Customer: Creating Maximum Value from Your Scarcest Resource. %U http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=28122326&site=ehost-live %V 19 %X The article reviews the book "Return on Customer: Creating Maximum Value From Your Scarcest Resource," by Don Peppers and Martha Rogers.

@article{2812232620071201, abstract = {The article reviews the book "Return on Customer: Creating Maximum Value From Your Scarcest Resource," by Don Peppers and Martha Rogers. }, added-at = {2008-05-21T09:13:06.000+0200}, author = {Roy, Sanjit Kumar}, biburl = {https://www.bibsonomy.org/bibtex/26884b21fdcbd114a82177f6bdc11b72e/weisspeter}, interhash = {e260dc0c116295257864132de4d31230}, intrahash = {6884b21fdcbd114a82177f6bdc11b72e}, issn = {09793896}, journal = {IIMB Management Review}, keywords = {Author Kumar Roy Sanjit}, number = 4, pages = {p470 - 471}, timestamp = {2008-05-21T09:13:06.000+0200}, title = {Return on Customer: Creating Maximum Value from Your Scarcest Resource.}, url = {http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=28122326&site=ehost-live}, volume = 19, year = 20071201 }