%0 Book %1 GVK180715496 %A Mayerhofer, Wolfgang %B Empirische Marketingforschung %C Wien %D 1995 %I Service-Fachverl. %K Erlebnismarketing Imagetransfer Marketing Produktpositionierung %N 13 %T Imagetransfer %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+180715496&sourceid=fbw_bibsonomy %@ 3854283075

@book{GVK180715496, added-at = {2009-08-21T10:05:12.000+0200}, address = {Wien}, author = {Mayerhofer, {Wolfgang}}, biburl = {https://www.bibsonomy.org/bibtex/22b5c19f5d3ef96f34013a23a58b4e1fc/fbw_hannover}, interhash = {e3d5331484ba01af16e3d99b712bf792}, intrahash = {2b5c19f5d3ef96f34013a23a58b4e1fc}, isbn = {3854283075}, keywords = {Erlebnismarketing Imagetransfer Marketing Produktpositionierung}, number = 13, pagetotal = {VIII, 327}, ppn_gvk = {180715496}, publisher = {Service-Fachverl.}, series = {Empirische Marketingforschung}, subtitle = {die Nutzung von Erlebniswelten für die Positionierung von Ländern, Produktgruppen und Marken}, timestamp = {2009-08-21T10:21:39.000+0200}, title = {Imagetransfer}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+180715496&sourceid=fbw_bibsonomy}, year = 1995 }