Style Congruency and Persuasion: A Cross-cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands.
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%0 Journal Article
%1 journals/tpc/HendriksMKPB12
%A Hendriks, Berna
%A van Meurs, Frank
%A Korzilius, Hubert
%A le Pair, Rob
%A le Blanc-Damen, Stephanie
%D 2012
%J IEEE Trans. Prof. Commun.
%K dblp
%N 2
%P 122-141
%T Style Congruency and Persuasion: A Cross-cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands.
%U http://dblp.uni-trier.de/db/journals/tpc/tpc55.html#HendriksMKPB12
%V 55
@article{journals/tpc/HendriksMKPB12,
added-at = {2023-08-28T00:00:00.000+0200},
author = {Hendriks, Berna and van Meurs, Frank and Korzilius, Hubert and le Pair, Rob and le Blanc-Damen, Stephanie},
biburl = {https://www.bibsonomy.org/bibtex/2090d199cce7bc03201c127abb74a291c/dblp},
ee = {https://www.wikidata.org/entity/Q114083955},
interhash = {e506925fafd7d4a4f9618b28d22d4a68},
intrahash = {090d199cce7bc03201c127abb74a291c},
journal = {IEEE Trans. Prof. Commun.},
keywords = {dblp},
number = 2,
pages = {122-141},
timestamp = {2024-04-08T10:13:45.000+0200},
title = {Style Congruency and Persuasion: A Cross-cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands.},
url = {http://dblp.uni-trier.de/db/journals/tpc/tpc55.html#HendriksMKPB12},
volume = 55,
year = 2012
}