Gaining customer trust in m-commerce is a daunting process, extending from initial trust formation to continuous trust development---but it can be done.
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%0 Journal Article
%1 siau_building_2003
%A Siau, Keng
%A Shen, Zixing
%D 2003
%J Commun. ACM
%K imported mobile usability
%N 4
%P 91--94
%R 10.1145/641205.641211
%T Building customer trust in mobile commerce
%U http://portal.acm.org/ft_gateway.cfm?id=641211&type=html&coll=GUIDE&dl=GUIDE,ACM&CFID=94092563&CFTOKEN=25092436
%V 46
%X Gaining customer trust in m-commerce is a daunting process, extending from initial trust formation to continuous trust development---but it can be done.
@article{siau_building_2003,
abstract = {Gaining customer trust in m-commerce is a daunting process, extending from initial trust formation to continuous trust development---but it can be done.},
added-at = {2012-02-24T12:38:24.000+0100},
author = {Siau, Keng and Shen, Zixing},
biburl = {https://www.bibsonomy.org/bibtex/2c5d321df824435e2b4ac82c574ba80ee/ewomant},
doi = {10.1145/641205.641211},
interhash = {e646abbccef9ada9def2ea4e33955e48},
intrahash = {c5d321df824435e2b4ac82c574ba80ee},
journal = {Commun. {ACM}},
keywords = {imported mobile usability},
number = 4,
pages = {91--94},
timestamp = {2012-02-24T12:38:26.000+0100},
title = {Building customer trust in mobile commerce},
url = {http://portal.acm.org/ft_gateway.cfm?id=641211&type=html&coll=GUIDE&dl=GUIDE,ACM&CFID=94092563&CFTOKEN=25092436},
volume = 46,
year = 2003
}