%0 Book %1 GVK305302965 %A Homburg, Christian %A Krohmer, Harley %B Lehrbuch %C Wiesbaden %D 2003 %I Gabler %K Betriebliche_Information_und_Kommunikation Betriebswirtschaftslehre Deutschland Marketing Marketingmanagement Marketingpolitik Marketingtheorie Strategisches_Management Theorie %T Marketingmanagement %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+305302965&sourceid=fbw_bibsonomy %7 1. Aufl. %@ 340912263X

@book{GVK305302965, added-at = {2009-08-21T11:25:58.000+0200}, address = {Wiesbaden}, author = {Homburg, {Christian} and Krohmer, {Harley}}, biburl = {https://www.bibsonomy.org/bibtex/20c460ae7a18aef87f470f5abc8d9102a/fbw_hannover}, edition = {1. Aufl.}, interhash = {ec2581223ecf5c92c0691b5833b3414f}, intrahash = {0c460ae7a18aef87f470f5abc8d9102a}, isbn = {340912263X}, keywords = {Betriebliche_Information_und_Kommunikation Betriebswirtschaftslehre Deutschland Marketing Marketingmanagement Marketingpolitik Marketingtheorie Strategisches_Management Theorie}, pagetotal = {XX, 1128}, ppn_gvk = {305302965}, publisher = {Gabler}, series = {Lehrbuch}, subtitle = {Strategie - Instrumente - Umsetzung - Unternehmensführung}, timestamp = {2009-08-21T11:26:35.000+0200}, title = {Marketingmanagement}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+305302965&sourceid=fbw_bibsonomy}, year = 2003 }