%0 Journal Article %1 Dhar:2011:CBM:1941487.1941515 %A Dhar, Subhankar %A Varshney, Upkar %C New York, NY, USA %D 2011 %I ACM %J Commun. ACM %K marketing mobile om09 %P 121--128 %R 10.1145/1941487.1941515 %T Challenges and business models for mobile location-based services and advertising %U http://doi.acm.org/10.1145/1941487.1941515 %V 54 %X Mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges.

@article{Dhar:2011:CBM:1941487.1941515, abstract = {Mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges.}, acmid = {1941515}, added-at = {2011-11-02T19:21:16.000+0100}, address = {New York, NY, USA}, author = {Dhar, Subhankar and Varshney, Upkar}, biburl = {https://www.bibsonomy.org/bibtex/2ecca355730a3f8be5bcda16816791a60/griesbau}, description = {Challenges and business models for mobile location-based services and advertising}, doi = {10.1145/1941487.1941515}, interhash = {ef2998543f8b8da79dd75a607ca11f4e}, intrahash = {ecca355730a3f8be5bcda16816791a60}, issn = {0001-0782}, issue = {5}, issue_date = {May 2011}, journal = {Commun. ACM}, keywords = {marketing mobile om09}, month = may, numpages = {8}, pages = {121--128}, publisher = {ACM}, timestamp = {2011-11-02T19:21:16.000+0100}, title = {Challenges and business models for mobile location-based services and advertising}, url = {http://doi.acm.org/10.1145/1941487.1941515}, volume = 54, year = 2011 }