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%0 Conference Proceedings
%1 GVK393118568
%B Proceedings series / American Marketing Association
%C Chicago, Ill.
%D 2004
%E Cron, William L.
%I American Marketing Association
%K Marketing Marketingpolitik Marketingtheorie Theorie USA
%T "Marketing theory and applications"
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+393118568&sourceid=fbw_bibsonomy
%@ 0877573093
@proceedings{GVK393118568,
added-at = {2009-08-21T15:30:46.000+0200},
address = {Chicago, Ill.},
biburl = {https://www.bibsonomy.org/bibtex/2962954eabab698e19d9e2d9583123735/fbw_hannover},
editor = {Cron, {William L.}},
interhash = {efc2755c2758eba50949fe7af649eb21},
intrahash = {962954eabab698e19d9e2d9583123735},
isbn = {0877573093},
keywords = {Marketing Marketingpolitik Marketingtheorie Theorie USA},
pagetotal = {XVIII, 337},
ppn_gvk = {393118568},
publisher = {American Marketing Association},
series = {Proceedings series / American Marketing Association},
subtitle = {"Marketing theory and applications" : ... AMA Winter Educators' Conference. - Chicago, Ill. : American Marketing Assoc., 1990- 2004=Vol. 15},
timestamp = {2009-08-21T15:30:47.000+0200},
title = {"Marketing theory and applications"},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+393118568&sourceid=fbw_bibsonomy},
year = 2004
}