%0 Journal Article %1 journals/mktsci/NatterOK15 %A Natter, Martin %A Ozimec, Ana-Marija %A Kim, Ju-Young %D 2015 %J Marketing Science %K %N 6 %P 789-803 %T Practice Prize Winner - ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci34.html#NatterOK15 %V 34

@article{journals/mktsci/NatterOK15, added-at = {2023-12-14T16:13:05.000+0100}, author = {Natter, Martin and Ozimec, Ana-Marija and Kim, Ju-Young}, biburl = {https://www.bibsonomy.org/bibtex/206e3ced5048d162ab385594d85395c9b/admin}, ee = {http://dx.doi.org/10.1287/mksc.2015.0943}, interhash = {f50494e6cd2b8c059e4a3928f6822baa}, intrahash = {06e3ced5048d162ab385594d85395c9b}, journal = {Marketing Science}, keywords = {}, number = 6, pages = {789-803}, timestamp = {2023-12-14T16:13:05.000+0100}, title = {Practice Prize Winner - ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci34.html#NatterOK15}, volume = 34, year = 2015 }