%0 Journal Article %1 journals/mktsci/MosharySS21 %A Moshary, Sarah %A Shapiro, Bradley T. %A Song, Jihong %D 2021 %J Mark. Sci. %K dblp %N 2 %P 283-304 %T How and When to Use the Political Cycle to Identify Advertising Effects. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci40.html#MosharySS21 %V 40

@article{journals/mktsci/MosharySS21, added-at = {2021-04-07T00:00:00.000+0200}, author = {Moshary, Sarah and Shapiro, Bradley T. and Song, Jihong}, biburl = {https://www.bibsonomy.org/bibtex/2bf9d7c02941fab62a86e23bb2a23b4f6/dblp}, ee = {https://doi.org/10.1287/mksc.2020.1258}, interhash = {f8d52c01b795cdc646f475af5f301768}, intrahash = {bf9d7c02941fab62a86e23bb2a23b4f6}, journal = {Mark. Sci.}, keywords = {dblp}, number = 2, pages = {283-304}, timestamp = {2024-04-09T04:02:45.000+0200}, title = {How and When to Use the Political Cycle to Identify Advertising Effects.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci40.html#MosharySS21}, volume = 40, year = 2021 }