%0 Journal Article %1 journals/expert/YangYJL17 %A Yang, Yanwu %A Yang, Yinghui (Catherine) %A Jansen, Bernard J. %A Lalmas, Mounia %D 2017 %J IEEE Intelligent Systems %K %N 3 %P 3-6 %T Computational Advertising: A Paradigm Shift for Advertising and Marketing? %U http://dblp.uni-trier.de/db/journals/expert/expert32.html#YangYJL17 %V 32

@article{journals/expert/YangYJL17, added-at = {2023-12-14T16:41:23.000+0100}, author = {Yang, Yanwu and Yang, Yinghui (Catherine) and Jansen, Bernard J. and Lalmas, Mounia}, biburl = {https://www.bibsonomy.org/bibtex/2e191ca98a4b8f8179fc1b84989363b8c/admin}, ee = {http://doi.ieeecomputersociety.org/10.1109/MIS.2017.58}, interhash = {fbb704cf7d998051a4b4d6595b0bd772}, intrahash = {e191ca98a4b8f8179fc1b84989363b8c}, journal = {IEEE Intelligent Systems}, keywords = {}, number = 3, pages = {3-6}, timestamp = {2023-12-14T16:41:23.000+0100}, title = {Computational Advertising: A Paradigm Shift for Advertising and Marketing?}, url = {http://dblp.uni-trier.de/db/journals/expert/expert32.html#YangYJL17}, volume = 32, year = 2017 }