%0 Book %1 GVK50672672X %A Gromberg, Ehrenfried Conta %C Berlin %D 2006 %I Cornelsen %K Marketing Sozialmarketing Soziomarketing %T Handbuch Sozialmarketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+50672672X&sourceid=fbw_bibsonomy %7 1. Aufl. %@ 978-3-589-23663-3

@book{GVK50672672X, added-at = {2009-08-21T12:21:08.000+0200}, address = {Berlin}, author = {Gromberg, {Ehrenfried} Conta}, biburl = {https://www.bibsonomy.org/bibtex/2e8652a11291060eb10d9aa8ef314f134/fbw_hannover}, edition = {1. Aufl.}, interhash = {fd8f99310eb2496b76171b091202004c}, intrahash = {e8652a11291060eb10d9aa8ef314f134}, isbn = {978-3-589-23663-3}, keywords = {Marketing Sozialmarketing Soziomarketing}, pagetotal = {324}, ppn_gvk = {50672672X}, publisher = {Cornelsen}, subtitle = {Strategie, Praxis, Trends - durch zielgerichtete Kommunikation zum Erfolg}, timestamp = {2009-08-21T12:21:23.000+0200}, title = {Handbuch Sozialmarketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+50672672X&sourceid=fbw_bibsonomy}, year = 2006 }