%0 Book %1 GVK519832027 %A Wiedmann, Klaus-Peter %A Langner, Sascha %B Schriftenreihe Marketing, Management %C Hannover %D 2005 %I Inst. für Marketing und Management %K Manipulation Online-Werbung Theorie Werbepsychologie Werbewirkung %T Beeinflussungsansätze im Internet %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+519832027&sourceid=fbw_bibsonomy

@book{GVK519832027, added-at = {2009-08-21T12:22:28.000+0200}, address = {Hannover}, author = {Wiedmann, {Klaus-Peter} and Langner, {Sascha}}, biburl = {https://www.bibsonomy.org/bibtex/2d36c01db8546cea6e34e290dff60ee0a/fbw_hannover}, interhash = {ff49c6b161de59c2158141001ee449dd}, intrahash = {d36c01db8546cea6e34e290dff60ee0a}, keywords = {Manipulation Online-Werbung Theorie Werbepsychologie Werbewirkung}, pagetotal = {VII, 100}, ppn_gvk = {519832027}, publisher = {Inst. für Marketing und Management}, series = {Schriftenreihe Marketing, Management}, subtitle = {theoretische Grundlagen zur Unterstützung der Marketingforschung}, timestamp = {2009-08-21T12:22:42.000+0200}, title = {Beeinflussungsansätze im Internet}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+519832027&sourceid=fbw_bibsonomy}, year = 2005 }