%0 Book %1 GVK485263599 %A Görg, Ulrich %C Offenbach am Main %D 2005 %I GABAL-Verl. %K Markenpolitik Marketing Werbepsychologie Werbesprache Werbewirkung Werbung %T Claims %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+485263599&sourceid=fbw_bibsonomy %@ 3897495627

@book{GVK485263599, added-at = {2009-08-21T12:19:46.000+0200}, address = {Offenbach am Main}, author = {Görg, {Ulrich}}, biburl = {https://www.bibsonomy.org/bibtex/2be2b8817688c24743814f60727ce22e3/fbw_hannover}, interhash = {ffca9bc19b5a91590e13289bdb8bb3c9}, intrahash = {be2b8817688c24743814f60727ce22e3}, isbn = {3897495627}, keywords = {Markenpolitik Marketing Werbepsychologie Werbesprache Werbewirkung Werbung}, pagetotal = {148}, ppn_gvk = {485263599}, publisher = {GABAL-Verl.}, subtitle = {Claiming als Wertschöpfungsinstrument der Markenführung}, timestamp = {2009-08-21T12:20:01.000+0200}, title = {Claims}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+485263599&sourceid=fbw_bibsonomy}, year = 2005 }