What is a framework? So that we’re all on the same page, let’s agree—at least for the duration of this article—on this definition of “framework”: a set of tools, libraries, conventions, and best practices that attempt to abstract routine task
Why do some organizations look great... and get great results from their design efforts and ads... while others languish in mediocrity? I think it has little to do with who they hire and a lot to do with how they work with their agencies and designers.