The social marketing "product" is not necessarily a physical offering. A continuum of products exists, ranging from tangible, physical products (e.g., condoms), to services (e.g., medical exams), practices (e.g., breastfeeding, ORT or eating a heart-healt
The social marketing "product" is not necessarily a physical offering. A continuum of products exists, ranging from tangible, physical products (e.g., condoms), to services (e.g., medical exams), practices (e.g., breastfeeding, ORT or eating a heart-healt
What social marketing is not: - Viral marketing - Word of mouth marketing - Dating or matchmaking services - Public service announcements - Focus groups - Cause marketing (companies adopting a cause to improve their image and get more sales) What
What social marketing is not: - Viral marketing - Word of mouth marketing - Dating or matchmaking services - Public service announcements - Focus groups - Cause marketing (companies adopting a cause to improve their image and get more sales) What
N. Tahmasebi, G. Zenz, T. Iofciu, und T. Risse. Proc. of 10th International Web Archiving Workshop in conjunction with iPRES in Vienna, Austria, 2010, (2010)