The new Baffler. Back in the nineties, published out of Chicago and edited by Thomas Frank, The Baffler articulated an anti-cool sort of cool that appealed to young readers and writers on the margins of journalism and academia, subjecting the iconic brands of consumer capitalism to a quasi-Marxist critical scrutiny. During the Bush years it went out of business. Now it’s back, with a table of contents largely devoted to the economic crisis: a perfect moment for The Baffler’s kind of cultural criticism to be revived.