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The Adaptive Web: Methods and Strategies of Web Personalization - Google Books

https://books.google.se/books?hl=de&lr=&id=30ITPS8dM-oC&oi=fnd&pg=PP2&dq=personalization+machine+learning+web+search&ots=7KilWENixf&sig=La5aKjy9cnP8hsb52Klyv7Vq69E&redir_esc=y#v=onepage&q=personalization%20machine%20learning%20web%20search&f=false

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