Writing well for the web is a subset of writing well generally. It's similar to learning to use technology -- once you feel as if you're getting a handle on the ins and outs, the landscape changes. Those people who started writing for print have had to learn blog style, Twitter brevity, hashtag syntax, and emoji etiquette. And yet, they still get emails from patrons in ALL CAPS or ones that contain one-sentence Word document attachments. To read the full article, log in using your NHS OpenAthens details