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Inside Search: Google Search Autocomplete


Description

ver the last week we've received questions about our autocomplete feature. I wanted to take the opportunity to clarify a few things. The autocomplete algorithm is designed to avoid completing a search for a person’s name with terms that are offensive or disparaging. We made this change a while ago following feedback that Autocomplete too often predicted offensive, hurtful or inappropriate queries about people. This filter operates according to the same rules no matter who the person is, as you can see in some examples here.

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