When nurses ‘think pain’ and take appropriate action, it can transform patients’ lives. In 2018 Julie Willoughby came up with the idea for a campaign to help raise awareness of pain in people with dementia. But the seeds of the campaign were sown many years ago, when a shocking incident on an acute hospital ward made her appreciate the lack of awareness of the issue in general healthcare settings. To read the full article, log in using your MPFT NHS OpenAthens details