We are excited to release our fourth annual Mobile Megatrends 2011  themed around what else? how software is fundamentally changing the telecoms value chain. In this fourth annual research presentation we take a deep dive into the many facets of change in the mobile industry; the DELL-ification of mobile, the battle for experience ecosystems, apps as web 3.0, the use of open closed strategies to commodise protect and how telcos can compete in the age of software.]