analysis of the concept of terrorism after the murder in Woolwich 25.5. " Labeling the violent acts of those Muslim Others as "terrorism" - but never our own - is a key weapon used to propagate this worldview. The same is true of the tactic that depicts their violence against us as senseless, primitive, savage and without rational cause, while glorifying our own violence against them as noble, high-minded, benevolent and civilized (we slaughter them with shiny, high-tech drones, cluster bombs, jet fighters and cruise missiles, while they use meat cleavers and razor blades). These are the core propagandistic premises used to sustain the central narrative on which the War on Terror has depended from the start (and, by the way, have been the core premises of imperialism for centuries).." "The defining tribalistic belief [...is...] a potent drive - something humans instinctively want to believe - and is therefore one that is easily manipulated by skillful propagandists."