In February 2008, Janssen-Cilag Australia & New Zealand launched an internal microblogging platform called Jitter. Combined with our intranet's people search capabilities, this formed an interesting enterprise hybrid of Facebook & Twitter style capabilities. This People Search with Jitter solution received Highly Commended in the 2008 Intranet Innovation Awards.
Baseline takes a close look at the origins of the Enterprise Social Messaging Experiment (ESME)--an enterprise social networking and microblogging collaboration application initially-based on SAP technology.
One of the lessons we learned from Web 1.0 (and the subsequent bubble) was the fact that startups that create technologies in search of a problem fail, even when VCs are stupid enough to throw wads of cash at them. This time around, most companies don’t get funded unless they are solving a business problem or at least offering up a technology that can enhance existing business processes. To that end, here are a few ways companies can tap into the power of microblogging:
D. Zhao, и M. Rosson. Workshop on Social Networking in Organizations, November 9, 2008, San Diego, (2008)File: http://research.ihost.com/cscw08-socialnetworkinginorgs/papers/zhao_cscw08_workshop.pdf.