"An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions."
We're working on a project that combines the best things about television with the social power of the internet - a project that gives viewers, advertisers and content owners more choice, control and creativity than ever before.
Christiane zu Salm gehört seit je zur Avantgarde der Medienlandschaft. Ihretwegen weiß man in Deutschland, was Musikfernsehen und Anruf-TV ist. Nun hat sie das Internet als Verbreitungskanal entdeckt - und rät dem Establishment, sich warm anzuziehen.