From leadership skills, to consumer awareness and entrepreneurship. There is a wide range of projects taking place across the world to make fairness the new normal. To date, we have implemented more than 150 programmes.
The new information technology has changed the environment in which companies and consumers co-exist, and the consumers are no longer passive recipients of information and brand value (Christodoulides, 2009; Rowley, 2004). Internet has made the one-to-many communication obsolete and it has been replaced by a many-to-many communication, where the consumers actively engage in conversation with each other and the company (Christodoulides, 2009).