%0 Book %1 GVK020737017 %B The Wiley marketing series %C New York u.a. %D 1966 %E Britt, Steuart Henderson %I Wiley %K Marketing Verbraucherverhalten Verhaltenswissenschaften %T Consumer behavior and the behavioral sciences %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+020737017&sourceid=fbw_bibsonomy %@ 0471104809

@book{GVK020737017, added-at = {2009-08-21T12:28:26.000+0200}, address = {New York [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/2cc9e964795d72c1cfa8dd01753bc72c0/fbw_hannover}, editor = {Britt, {Steuart Henderson}}, interhash = {0d673bbb74c2ae02efb42c37fe79dedd}, intrahash = {cc9e964795d72c1cfa8dd01753bc72c0}, isbn = {0471104809}, keywords = {Marketing Verbraucherverhalten Verhaltenswissenschaften}, pagetotal = {XXXII, 592}, ppn_gvk = {020737017}, publisher = {Wiley}, series = {The Wiley marketing series}, subtitle = {theories and applications}, timestamp = {2009-08-21T12:28:47.000+0200}, title = {Consumer behavior and the behavioral sciences}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+020737017&sourceid=fbw_bibsonomy}, year = 1966 }