%0 Book %1 GVK525705090 %A Meffert, Heribert %A Burmann, Christoph %A Kirchgeorg, Manfred %B Meffert-Marketing-Edition %C Wiesbaden %D 2008 %I Gabler %K Deutschland Marketing Marketingpolitik Theorie %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+525705090&sourceid=fbw_bibsonomy %7 10., vollst. überarb. und erw. Aufl. %@ 978-3-409-69018-8

@book{GVK525705090, added-at = {2009-08-21T12:22:28.000+0200}, address = {Wiesbaden}, author = {Meffert, {Heribert} and Burmann, {Christoph} and Kirchgeorg, {Manfred}}, biburl = {https://www.bibsonomy.org/bibtex/2e8943758937134d20f00d375818780ce/fbw_hannover}, edition = {10., vollst. überarb. und erw. Aufl.}, interhash = {cfd922490a29449fa2e7b0f440f7bdb1}, intrahash = {e8943758937134d20f00d375818780ce}, isbn = {978-3-409-69018-8}, keywords = {Deutschland Marketing Marketingpolitik Theorie}, pagetotal = {XX, 915}, ppn_gvk = {525705090}, publisher = {Gabler}, series = {Meffert-Marketing-Edition}, subtitle = {Grundlagen marktorientierter Unternehmensführung ; Konzepte - Instrumente - Praxisbeispiele}, timestamp = {2009-08-21T12:22:59.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+525705090&sourceid=fbw_bibsonomy}, year = 2008 }