M. Granovetter. The American Journal of Sociology, (1973)
Abstract
Analysis of social networks is suggested as a tool for
linking micro and macro levels of sociological theory. The
procedure is illustrated by elaboration of the macro
implications of one aspect of small-scale interaction: the
strength of dyadic ties. It is argued that the degree of
overlap of two individuals' friendship networks varies
directly with the strength of their tie to one another. The
impact of this principle on diffusion of influence and
information, mobility opportunity, and community
organization is explored. Stress is laid on the cohesive
power of weak ties. Most network models deal, implicitly,
with strong ties, thus confining their applicability to
small, well-defined groups. Emphasis on weak ties lends
itself to discussion of relations between groups and to
analysis of segments of social structure not easily defined
in terms of primary groups.
%0 Journal Article
%1 Gran:73
%A Granovetter, Mark S.
%D 1973
%J The American Journal of Sociology
%K social_networks
%P 1360--1380
%T The Strength of Weak Ties
%V 78
%X Analysis of social networks is suggested as a tool for
linking micro and macro levels of sociological theory. The
procedure is illustrated by elaboration of the macro
implications of one aspect of small-scale interaction: the
strength of dyadic ties. It is argued that the degree of
overlap of two individuals' friendship networks varies
directly with the strength of their tie to one another. The
impact of this principle on diffusion of influence and
information, mobility opportunity, and community
organization is explored. Stress is laid on the cohesive
power of weak ties. Most network models deal, implicitly,
with strong ties, thus confining their applicability to
small, well-defined groups. Emphasis on weak ties lends
itself to discussion of relations between groups and to
analysis of segments of social structure not easily defined
in terms of primary groups.
@article{Gran:73,
abstract = {Analysis of social networks is suggested as a tool for
linking micro and macro levels of sociological theory. The
procedure is illustrated by elaboration of the macro
implications of one aspect of small-scale interaction: the
strength of dyadic ties. It is argued that the degree of
overlap of two individuals' friendship networks varies
directly with the strength of their tie to one another. The
impact of this principle on diffusion of influence and
information, mobility opportunity, and community
organization is explored. Stress is laid on the cohesive
power of weak ties. Most network models deal, implicitly,
with strong ties, thus confining their applicability to
small, well-defined groups. Emphasis on weak ties lends
itself to discussion of relations between groups and to
analysis of segments of social structure not easily defined
in terms of primary groups.},
added-at = {2009-10-28T04:42:52.000+0100},
author = {Granovetter, Mark S.},
biburl = {https://www.bibsonomy.org/bibtex/2e7ede718d4fb064169ff75ed2ff21341/jwbowers},
citeulike-article-id = {99857},
date-added = {2007-09-03 22:45:16 -0500},
date-modified = {2007-09-03 22:45:16 -0500},
interhash = {d6888418bbaa37f0f576b690504f96ba},
intrahash = {e7ede718d4fb064169ff75ed2ff21341},
issue = {6},
journal = {The American Journal of Sociology},
keywords = {social_networks},
opturl = {http://links.jstor.org/sici?sici=0002-9602%28197305%2978%3A6%3C1360%3ATSOWT%3E2.0.CO%3B2-E},
pages = {1360--1380},
timestamp = {2009-10-28T04:42:58.000+0100},
title = {The Strength of Weak Ties},
volume = 78,
year = 1973
}