%0 Journal Article %1 Nass00Machines %A Nass, C. %A Moon, Y. %D 2000 %J Journal of Social Issues %K categories, computer, expectation, personality, phd-bibtex-import, rules, social %N 1 %P 81--103 %T Machines and Mindlessness: Social Responses to Computers %U http://libcat0.york.ac.uk/F/45QLVI2ML3XQFCYF6FGSC3QPEE3UPXAGPXAIHDN7S6XDSXNJME-00782?func=full-set-set&set\_number=044689&set\_entry=000002&format=999 %V 56 %X Following Langer (1992), this article reviews a series of experimental studies that demonstrate that individuals mindlessly apply social rules and expectations to computers. The first set of studies illustrates how individuals overuse human social categories, applying gender stereotypes to computers and ethnically identifying with computer agents. The second set demonstrates that people exhibit overlearned social behaviors such as politeness and reciprocity toward computers. In the third set of studies, premature cognitive commitments are demonstrated: A specialist television set is perceived as providing better content than a generalist television set. A final series of studies demonstrates the depth of social responses with respect to computer \u2018personality.\u2019 Alternative explanations for these findings, such as anthropomorphism and intentional social responses, cannot explain the results. We conclude with an agenda for future research.

@article{Nass00Machines, abstract = {{Following Langer (1992), this article reviews a series of experimental studies that demonstrate that individuals mindlessly apply social rules and expectations to computers. The first set of studies illustrates how individuals overuse human social categories, applying gender stereotypes to computers and ethnically identifying with computer agents. The second set demonstrates that people exhibit overlearned social behaviors such as politeness and reciprocity toward computers. In the third set of studies, premature cognitive commitments are demonstrated: A specialist television set is perceived as providing better content than a generalist television set. A final series of studies demonstrates the depth of social responses with respect to computer \u2018personality.\u2019 Alternative explanations for these findings, such as anthropomorphism and intentional social responses, cannot explain the results. We conclude with an agenda for future research.}}, added-at = {2010-12-17T18:47:41.000+0100}, author = {Nass, C. and Moon, Y.}, biburl = {https://www.bibsonomy.org/bibtex/210b09e9c317f73d10a590095578c2a77/mortimer_m8}, citeulike-article-id = {113881}, citeulike-linkout-0 = {http://libcat0.york.ac.uk/F/45QLVI2ML3XQFCYF6FGSC3QPEE3UPXAGPXAIHDN7S6XDSXNJME-00782?func=full-set-set\&\#38;set\_number=044689\&\#38;set\_entry=000002\&\#38;format=999}, comment = {(private-note)The authors demonstrates that people mindlessly apply social rules during human-computer communication.<br> Even if they are aware a computer is not human, they tend to think that computer display enough cues to be considered as "worthy of social responses". These response are considered as "mindless" as they are not complete social behaviour but merely simple label and expectations. <br> The authors also point out that simple cues as: words of outputs, interactivity and filling of traditionally human roles could explain the mindless response observed. However, they do not display any evidence of these cues being necessary or sufficient.}, interhash = {08bb08325f17db56e4c5eb1e8c5d5920}, intrahash = {10b09e9c317f73d10a590095578c2a77}, journal = {Journal of Social Issues}, keywords = {categories, computer, expectation, personality, phd-bibtex-import, rules, social}, number = 1, pages = {81--103}, posted-at = {2005-03-04 12:43:48}, priority = {0}, timestamp = {2010-12-20T11:11:25.000+0100}, title = {{Machines and Mindlessness: Social Responses to Computers}}, url = {http://libcat0.york.ac.uk/F/45QLVI2ML3XQFCYF6FGSC3QPEE3UPXAGPXAIHDN7S6XDSXNJME-00782?func=full-set-set\&set\_number=044689\&set\_entry=000002\&format=999}, volume = 56, year = 2000 }