%0 Book Section %1 RN471 %A Andrei, A. G. %A Zait, A. %B Strategica: Management, Finance, and Ethics %C Bucharest %D 2014 %E Bratianu, C. %E Zbuchea, A. %E Pinzaru, F. %E Vatamanescu, E. M. %I Tritonic Publ House %K branding_insights consumer_trust customer_perception %P 593-604 %T Branding insights: an interdisciplinary journey from perception to action %U /brokenurl#<Go to ISI>://WOS:000361386000030 %@ 978-606-8571-52-2

@inbook{RN471, added-at = {2018-03-19T02:38:23.000+0100}, address = {Bucharest}, author = {Andrei, A. G. and Zait, A.}, biburl = {https://www.bibsonomy.org/bibtex/253381d946fa6c0e7d58d5654906ebed0/matthewc100}, booktitle = {Strategica: Management, Finance, and Ethics}, editor = {Bratianu, C. and Zbuchea, A. and Pinzaru, F. and Vatamanescu, E. M.}, interhash = {2424fd5b724cd4360f52b470488d028c}, intrahash = {53381d946fa6c0e7d58d5654906ebed0}, isbn = {978-606-8571-52-2}, keywords = {branding_insights consumer_trust customer_perception}, pages = {593-604}, publisher = {Tritonic Publ House}, series = {Strategica}, timestamp = {2018-03-19T02:41:02.000+0100}, title = {Branding insights: an interdisciplinary journey from perception to action}, url = {/brokenurl#<Go to ISI>://WOS:000361386000030}, year = 2014 }