%0 Book %1 Drewes.1996 %A Drewes, Guido %C Bergisch-Gladbach %D 1996 %I Eul %K Bankmarketing Finanzdienstleistung IT ITeG_233 Marketingpolitik Marktforschung %T Marketing-Informationssysteme in Banken: Der Einsatz der Informationstechnologie im operativen Marketing für die breite Privatkundschaft %@ 3890124941

@book{Drewes.1996, added-at = {2009-02-04T11:48:35.000+0100}, address = {Bergisch-Gladbach}, author = {Drewes, Guido}, biburl = {https://www.bibsonomy.org/bibtex/277caf78bf8bc00a2c8c661cb44535971/ls_leimeister}, interhash = {4c1730a093448a295a7cfc83cd8ba96d}, intrahash = {77caf78bf8bc00a2c8c661cb44535971}, isbn = {3890124941}, keywords = {Bankmarketing Finanzdienstleistung IT ITeG_233 Marketingpolitik Marktforschung}, publisher = {Eul}, timestamp = {2011-08-29T09:22:49.000+0200}, title = {Marketing-Informationssysteme in Banken: Der Einsatz der Informationstechnologie im operativen Marketing für die breite Privatkundschaft}, year = 1996 }