Innovation and the future of Caribbean tourism
Tourism Management, 9 (3):
213-220 (1988/9)Abstract
Caribbean tourism is plagued with problems such as high winter/summer
hotel occupancy variability and the sensitivity of tourism to domestic
political conditions. This article argues that the future of Caribbean
tourism will increasingly depend upon its innovativeness -- its capacity
to anticipate and to respond creatively to changes taking place in
the international tourism marketplace. The importance of innovation
is evident in Jamaica's Super Club hotels. With their `all-inclusive'
innovation, Super Club's performance has far outstripped that of
traditional multinational corporations-affiliated hotels. The case
for innovation is argued using empirical data collected in 1985 for
Barbados, Jamaica and Trinidad and Tobago.
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