Article,

Innovation and the future of Caribbean tourism

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Tourism Management, 9 (3): 213-220 (1988/9)

Abstract

Caribbean tourism is plagued with problems such as high winter/summer hotel occupancy variability and the sensitivity of tourism to domestic political conditions. This article argues that the future of Caribbean tourism will increasingly depend upon its innovativeness -- its capacity to anticipate and to respond creatively to changes taking place in the international tourism marketplace. The importance of innovation is evident in Jamaica's Super Club hotels. With their `all-inclusive' innovation, Super Club's performance has far outstripped that of traditional multinational corporations-affiliated hotels. The case for innovation is argued using empirical data collected in 1985 for Barbados, Jamaica and Trinidad and Tobago.

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