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Wie werden Surfer zu Kunden? Navigationsanalyse zur Ermittlung des Konversionspotenzials verschiedener Sitebereiche

M. Spiliopoulou, and B. Berendt. Handbuch Web Mining im Marketing, chapter 3.5, vieweg, (2002)

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%0 Book Section
%1 SpiliopoulouBerendt:WM2002
%A Spiliopoulou, Myra
%A Berendt, Bettina
%B Handbuch Web Mining im Marketing
%D 2002
%E Hippner, Hajo
%E Merzenich, Melanie
%E Wilde, Klaus
%I vieweg
%K kmd
%P 394-405
%T Wie werden Surfer zu Kunden? Navigationsanalyse
zur Ermittlung des Konversionspotenzials verschiedener
Sitebereiche
%& 3.5

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copydeleteadd this publication to your clipboardcommunity posthistory of this postURLDOIBibTeXEndNoteAPAChicagoDIN 1505HarvardMSOffice XML Wie werden Surfer zu Kunden? Navigationsanalyse zur Ermittlung des Konversionspotenzials verschiedener Sitebereiche

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Wie werden Surfer zu Kunden? Navigationsanalyse zur Ermittlung des Konversionspotenzials verschiedener Sitebereiche

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