%0 Book %1 GVK385128037 %A Bode, Matthias %B Markt und Konsum %C Frankfurt am Main u.a. %D 2004 %I Lang %K Marketing Musik Musiksoziologie Semiotik Werbemittelforschung %N 15 %T Musik in der Werbemittelforschung unter besonderer Berücksichtigung interpretativer Verfahren %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+385128037&sourceid=fbw_bibsonomy %@ 363152241X

@book{GVK385128037, added-at = {2009-08-21T12:16:51.000+0200}, address = {Frankfurt am Main [u.a.]}, author = {Bode, {Matthias}}, biburl = {https://www.bibsonomy.org/bibtex/2fecb25f78ac40074694ad1483a9729a7/fbw_hannover}, interhash = {5cb52caf0e4d8c14726500d3a178b545}, intrahash = {fecb25f78ac40074694ad1483a9729a7}, isbn = {363152241X}, keywords = {Marketing Musik Musiksoziologie Semiotik Werbemittelforschung}, number = 15, pagetotal = {506}, ppn_gvk = {385128037}, publisher = {Lang}, series = {Markt und Konsum}, timestamp = {2009-08-21T12:17:28.000+0200}, title = {Musik in der Werbemittelforschung unter besonderer Berücksichtigung interpretativer Verfahren}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+385128037&sourceid=fbw_bibsonomy}, year = 2004 }