%0 Book %1 GVK527027480 %A Krafft, Manfred %C Heidelberg %D 2007 %I Physica-Verl. %K Customer_Relationship_Management Deutschland Kosten-Nutzen-Analyse Kundenmanagement Kundenwert Marketing Marktforschung Theorie Wertanalyse %T Kundenbindung und Kundenwert %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+527027480&sourceid=fbw_bibsonomy %7 2., überarb. und erw. Aufl. %@ 978-3-7908-0050-0

@book{GVK527027480, added-at = {2009-08-21T12:22:28.000+0200}, address = {Heidelberg}, author = {Krafft, {Manfred}}, biburl = {https://www.bibsonomy.org/bibtex/290c69093756f340bfa393439b629ac2a/fbw_hannover}, edition = {2., überarb. und erw. Aufl.}, interhash = {393b42f960375c0bf8ea5277b342a35a}, intrahash = {90c69093756f340bfa393439b629ac2a}, isbn = {978-3-7908-0050-0}, keywords = {Customer_Relationship_Management Deutschland Kosten-Nutzen-Analyse Kundenmanagement Kundenwert Marketing Marktforschung Theorie Wertanalyse}, pagetotal = {XVI, 410}, ppn_gvk = {527027480}, publisher = {Physica-Verl.}, subtitle = {mit 27 Tabellen}, timestamp = {2009-08-21T12:23:04.000+0200}, title = {Kundenbindung und Kundenwert}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+527027480&sourceid=fbw_bibsonomy}, year = 2007 }