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%0 Conference Proceedings
%1 GVK36310383X
%B Proceedings series / American Marketing Association
%C Chicago, Ill.
%D 2002
%E Evans, Kenneth R.
%E Scheer, Lisa K.
%I American Marketing Assoc.
%K E-Business Informationsgesellschaft Internet Marketing Marketingpolitik Marketingtheorie Organisatorischer_Wandel
%T "Marketing theory and applications"
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+36310383X&sourceid=fbw_bibsonomy
%@ 0877572992
@proceedings{GVK36310383X,
added-at = {2009-08-21T15:29:11.000+0200},
address = {Chicago, Ill.},
biburl = {https://www.bibsonomy.org/bibtex/226b8cc9c7344f5cfcc82d1909826a12b/fbw_hannover},
editor = {Evans, {Kenneth R.} and Scheer, {Lisa K.}},
interhash = {3c3b4567a3137afbcaec8c1adb271daf},
intrahash = {26b8cc9c7344f5cfcc82d1909826a12b},
isbn = {0877572992},
keywords = {E-Business Informationsgesellschaft Internet Marketing Marketingpolitik Marketingtheorie Organisatorischer_Wandel},
pagetotal = {XXIII, 537},
ppn_gvk = {36310383X},
publisher = {American Marketing Assoc.},
series = {Proceedings series / American Marketing Association},
subtitle = {"Marketing theory and applications" : ... AMA Winter Educators' Conference. - Chicago, Ill. : American Marketing Assoc., 1990- 2002=Vol. 13},
timestamp = {2009-08-21T15:29:12.000+0200},
title = {"Marketing theory and applications"},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+36310383X&sourceid=fbw_bibsonomy},
year = 2002
}