%0 Journal Article %1 bw2009ideas %A BW, %D 2009 %J Business Week %K innovation %P 46-48 %T Do ideas cost too much? %X Business Week's list of most innovative companies shows: not all are reining in R&D. "Some may be tempted to hunker down, to scale back their investment in innovation", says Chief executive Samuel Palmisano of IBM. "While that might make sense during a cyclical downturn, it's a mistake when you're going through a major shift in the global economy."

@article{bw2009ideas, abstract = {Business Week's list of most innovative companies shows: not all are reining in R&D. "Some may be tempted to hunker down, to scale back their investment in innovation", says Chief executive Samuel Palmisano of IBM. "While that might make sense during a cyclical downturn, it's a mistake when you're going through a major shift in the global economy."}, added-at = {2009-05-18T00:20:31.000+0200}, author = {BW}, biburl = {https://www.bibsonomy.org/bibtex/27bc8a9a7c2a4e2295d61aab9d0e3c4a3/acf}, interhash = {4effa493a6e92c1e93401c435563db5e}, intrahash = {7bc8a9a7c2a4e2295d61aab9d0e3c4a3}, journal = {Business Week}, keywords = {innovation}, month = {20.04.}, pages = {46-48}, timestamp = {2009-05-18T00:20:31.000+0200}, title = {Do ideas cost too much?}, year = 2009 }