%0 Book %1 GVK573582556 %A Beinert, Markus %B Schriften zum innovativen Marketing %C Nürnberg %D 2008 %I GIM, Wiss. Ges. für Innovatives Marketing %K Innovation Konsumgüterindustrie Marketing Marketingpolitik Marketingtheorie %N 19 %T Innovativität des Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+573582556&sourceid=fbw_bibsonomy %@ 978-3-933286-18-5

@book{GVK573582556, added-at = {2009-08-21T12:25:16.000+0200}, address = {Nürnberg}, author = {Beinert, {Markus}}, biburl = {https://www.bibsonomy.org/bibtex/2df61614bb98fd32c8ed4b108db342d32/fbw_hannover}, interhash = {4f80308b9a694474ab724c6cc4509aa3}, intrahash = {df61614bb98fd32c8ed4b108db342d32}, isbn = {978-3-933286-18-5}, keywords = {Innovation Konsumgüterindustrie Marketing Marketingpolitik Marketingtheorie}, number = 19, pagetotal = {XXII, 318, CIII}, ppn_gvk = {573582556}, publisher = {GIM, Wiss. Ges. für Innovatives Marketing}, series = {Schriften zum innovativen Marketing}, subtitle = {Konzeption, Anwendbarkeit und Umsetzung in der Konsumgüterbranche}, timestamp = {2009-08-21T12:25:21.000+0200}, title = {Innovativität des Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+573582556&sourceid=fbw_bibsonomy}, year = 2008 }