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%0 Conference Proceedings
%1 GVK363104364
%B Proceedings series / American Marketing Association
%C Chicago, Ill.
%D 2003
%E Henderson, Geraldine R.
%E Moore, Marian Chapman
%I American Marketing Assoc.
%K Internationales_Marketing Internet Marketing Marketingpolitik Marketingtheorie Marktforschung Theorie USA Verkauf
%T "Marketing theory and applications"
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+363104364&sourceid=fbw_bibsonomy
%@ 0877573050
@proceedings{GVK363104364,
added-at = {2009-08-21T15:29:11.000+0200},
address = {Chicago, Ill.},
biburl = {https://www.bibsonomy.org/bibtex/20acdbbacea902e04b5b5569e38f705fe/fbw_hannover},
editor = {Henderson, {Geraldine R.} and Moore, {Marian Chapman}},
interhash = {558826f1412ac6954f9e61f3c96aca8a},
intrahash = {0acdbbacea902e04b5b5569e38f705fe},
isbn = {0877573050},
keywords = {Internationales_Marketing Internet Marketing Marketingpolitik Marketingtheorie Marktforschung Theorie USA Verkauf},
pagetotal = {XVIII, 367},
ppn_gvk = {363104364},
publisher = {American Marketing Assoc.},
series = {Proceedings series / American Marketing Association},
subtitle = {"Marketing theory and applications" : ... AMA Winter Educators' Conference. - Chicago, Ill. : American Marketing Assoc., 1990- 2003=Vol. 14},
timestamp = {2009-08-21T15:29:12.000+0200},
title = {"Marketing theory and applications"},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+363104364&sourceid=fbw_bibsonomy},
year = 2003
}