Artikel,

Encouraging participation in virtual communities

, , , und .
Commun. ACM, 50 (2): 68--73 (Februar 2007)
DOI: 10.1145/1216016.1216023

Zusammenfassung

Leaders of robust, sustainable virtual communities find ways tostrengthen their members' sense of social identity and motivate their participation in the community's activities.

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