%0 Journal Article %1 Valentini2007EMR %A Valentini, C. %D 2007 %J GMJ: Mediterranean Edition %K EU Finland Italy News_media information journalists media_relations public_relations %N 2(2) %T EU MEDIA RELATIONS VIEWS OF FINNISH AND ITALIAN JOURNALISTS %X This study aims at providing a different answer to the question of EU visibility and tonality in national news coverage. Specifically I claim that the negative or null coverage of EU news depends on the type of relationships that subsist between journalists and EU officers, that is, it depends on EU media relations. Two countries have been chosen, Finland and Italy, to determine the status of EU communications targeted at the national media. From December 2005 to April 2006 thirty journalists from Finland and Italy were interviewed by means of a qualitative questionnaire. The data gathered from journalists in these two member states show that the relationship between journalists and EU institutions is a persistent problem and thus underlines the necessity to improve media relations between EU press officers and the national mass media. The approach applied in this investigation is based on public relations theories concerning media relations

@article{Valentini2007EMR, __markedentry = {[afeld]}, abstract = {This study aims at providing a different answer to the question of EU visibility and tonality in national news coverage. Specifically I claim that the negative or null coverage of EU news depends on the type of relationships that subsist between journalists and EU officers, that is, it depends on EU media relations. Two countries have been chosen, Finland and Italy, to determine the status of EU communications targeted at the national media. From December 2005 to April 2006 thirty journalists from Finland and Italy were interviewed by means of a qualitative questionnaire. The data gathered from journalists in these two member states show that the relationship between journalists and EU institutions is a persistent problem and thus underlines the necessity to improve media relations between EU press officers and the national mass media. The approach applied in this investigation is based on public relations theories concerning media relations}, added-at = {2008-04-29T07:57:13.000+0200}, author = {Valentini, C.}, biburl = {https://www.bibsonomy.org/bibtex/251f5fcf6da0d7abeaba5b4253ba43f45/acf}, interhash = {73778e2f43641bd6add2f82679763653}, intrahash = {51f5fcf6da0d7abeaba5b4253ba43f45}, journal = {GMJ: Mediterranean Edition}, keywords = {EU Finland Italy News_media information journalists media_relations public_relations}, month = {Fall}, number = {2(2)}, timestamp = {2008-04-29T07:57:20.000+0200}, title = {{EU MEDIA RELATIONS VIEWS OF FINNISH AND ITALIAN JOURNALISTS}}, year = 2007 }