%0 Journal Article %1 ezoem2024digital %A Ezoem, M.N. %A Okpuzor, V.N. %A Orhorhoro, P.N. %A Okolo, J.A. %D 2024 %J International Journal of Recent Innovations in Academic Research %K business education employability graduates %N 3 %P 1-9 %R https://doi.org/10.5281/zenodo.10799668 %T Digital Competencies Needed of Business Education Graduates' Employability Prospect and Job Creation in Tertiary Institutions in Delta State, Nigeria %U https://www.ijriar.com/docs/2024/2024-march/IJRIAR-01.pdf %V 8 %X The study ascertained digital competencies needed of business education graduates’ employability prospect and job creation in tertiary institutions in Delta State, Nigeria. Two research questions guided the study and two null hypotheses were formulated and tested. Descriptive survey research design was adopted. The population for the study comprised 133 business education lecturers in the five tertiary institutions in Delta State, Nigeria. The entire population was studied because the population size was manageable. The instrument for data collection was 21-item structured questionnaire. The instrument was validated by two experts. The reliability of the instrument was established using test-retest method and data collected were analyzed using Spearman’s rank order correlation, which yielded overall reliability coefficient of 0.81. Data collected were analyzed using mean and standard deviation to answer research questions, while t-test and analysis of variance were used to test the null hypotheses at 0.05 level of significance. The findings of the study revealed that digital marketing competencies and digital social media competencies are highly needed of business education graduates’ employability prospect and job creation in Delta State. Gender and years of teaching experience do not significantly influenced business education lecturers mean responses concerning digital marketing and digital social media competencies needed of business education graduates for employability prospect and job creation in Delta State. The study concluded that lack of digital competencies affect business education graduates in securing meaningful employment, establishing and sustaining business venture that can stand the test of time in this digital age. It was therefore recommended that business education students should be trained on digital marketing competencies by giving them several assignments on purchasing and marketing of goods online. This will help them acquire digital marketing competencies and enhance students’ social media competencies for employability and job creation.

@article{ezoem2024digital, abstract = {The study ascertained digital competencies needed of business education graduates’ employability prospect and job creation in tertiary institutions in Delta State, Nigeria. Two research questions guided the study and two null hypotheses were formulated and tested. Descriptive survey research design was adopted. The population for the study comprised 133 business education lecturers in the five tertiary institutions in Delta State, Nigeria. The entire population was studied because the population size was manageable. The instrument for data collection was 21-item structured questionnaire. The instrument was validated by two experts. The reliability of the instrument was established using test-retest method and data collected were analyzed using Spearman’s rank order correlation, which yielded overall reliability coefficient of 0.81. Data collected were analyzed using mean and standard deviation to answer research questions, while t-test and analysis of variance were used to test the null hypotheses at 0.05 level of significance. The findings of the study revealed that digital marketing competencies and digital social media competencies are highly needed of business education graduates’ employability prospect and job creation in Delta State. Gender and years of teaching experience do not significantly influenced business education lecturers mean responses concerning digital marketing and digital social media competencies needed of business education graduates for employability prospect and job creation in Delta State. The study concluded that lack of digital competencies affect business education graduates in securing meaningful employment, establishing and sustaining business venture that can stand the test of time in this digital age. It was therefore recommended that business education students should be trained on digital marketing competencies by giving them several assignments on purchasing and marketing of goods online. This will help them acquire digital marketing competencies and enhance students’ social media competencies for employability and job creation.}, added-at = {2024-03-13T13:02:15.000+0100}, author = {Ezoem, M.N. and Okpuzor, V.N. and Orhorhoro, P.N. and Okolo, J.A.}, biburl = {https://www.bibsonomy.org/bibtex/22578318996df618763dc8675334b73b6/ijriar_journal}, doi = {https://doi.org/10.5281/zenodo.10799668}, interhash = {7bd950c92bd35bc208596ffcebfb8a30}, intrahash = {2578318996df618763dc8675334b73b6}, issn = {E-ISSN: 2635-3040; P-ISSN: 2659-1561}, journal = {International Journal of Recent Innovations in Academic Research}, keywords = {business education employability graduates}, language = {English}, month = {March}, number = 3, pages = {1-9}, timestamp = {2024-03-13T13:02:15.000+0100}, title = {Digital Competencies Needed of Business Education Graduates' Employability Prospect and Job Creation in Tertiary Institutions in Delta State, Nigeria}, url = {https://www.ijriar.com/docs/2024/2024-march/IJRIAR-01.pdf}, volume = 8, year = 2024 }