Abstract
In an era where tourism is dominated by requests for tailored experiences,
SMEs play a key role in providing adequate products and services
to tourists by responding to their most specific requirements. This
paper uses network and clusters as a framework providing SMEs with
innovative opportunities to operate in a competitive tourism environment.
A review of relevant literature on clusters, networks and tourism
business innovation is undertaken, then focusing on the specific
issues of Healthy Lifestyle Tourism. The UK ‘Healthy Lifestyle Tourism
Cluster’ experience is employed to discuss the process and the implication
of network and cluster development in tourism. However, the development
of clusters should not be seen as a simple and spontaneous process
due to the nature of businesses involved, but as a very complex process
linked to strong stakeholder collaboration.
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