%0 Book %1 GVK189866098 %A Zeithaml, Valarie A. %A Bitner, Mary Jo %B McGraw-Hill series in marketing %C New York, NY u.a. %D 1996 %I McGraw-Hill %K Dienstleistung Kundendienst Management_and_Business_Administration Marketing %T Services marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+189866098&sourceid=fbw_bibsonomy %7 1. ed %@ 0070782504

@book{GVK189866098, added-at = {2009-08-21T10:31:17.000+0200}, address = {New York, NY [u.a.]}, author = {Zeithaml, {Valarie A.} and Bitner, {Mary Jo}}, biburl = {https://www.bibsonomy.org/bibtex/2cb16b95e1e7bf3bc09701880d4d3cab9/fbw_hannover}, edition = {1. ed}, interhash = {aac34a7b23897096dd7ca8f83c4b4294}, intrahash = {cb16b95e1e7bf3bc09701880d4d3cab9}, isbn = {0070782504}, keywords = {Dienstleistung Kundendienst Management_and_Business_Administration Marketing}, pagetotal = {XX, 700}, ppn_gvk = {189866098}, publisher = {McGraw-Hill}, series = {McGraw-Hill series in marketing}, timestamp = {2009-08-21T10:31:44.000+0200}, title = {Services marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+189866098&sourceid=fbw_bibsonomy}, year = 1996 }